The Design Process: A Behind-the-Scenes Look

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My trusty sewing machine has been on a non-stop, caffeine-fueled sewing spree lately, churning out stitches like there’s no tomorrow. Why do you ask? Well, because we’re cooking up something magical: our all-new Holiday capsule collection, set to hit stores this November. And oh my God, it’s going to be more delicious than a plane ticket to heaven! I wanted to show you how our sewing pattern design process works, and our new capsule collection is the perfect opportunity!

Our holiday capsule collection includes the Revelstoke Sweatshirt, Zermatt Lounge Set, Seychelles Dress, Havana Pants, Brighton Tunic and Amalfi Scarf Bag. This versatile mix-and-match collection is designed for tropical getaways and cozy winter stays. Enjoy the perfect blend of comfort, style and refined fashion wherever your vacation takes you. We think this collection is like a mini resort clothing line! The beautiful fabric used for our samples and next photoshoot is from Nature fabricsand was great to work with.

Here’s a quick look at the fabrics and projects in this exciting collection!

So what’s the secret sauce behind this sartorial extravaganza, you ask? Well, here’s a look at our top secret recipe for creating this one-of-a-kind collection:


Brainstorming sessions: Picture this: bright computer screens filled with sewing fanatics (and maybe a little chihuahua or two), throwing out ideas faster than you can say “bobbin thread.” This is where the magic begins. The mighty but small team at Sew Daily got together and brainstormed our ideal winter holiday wardrobe.

Kimberly, Sadie and CocoaPuff talk design details


Create the Mood Board: We’re talking about a collage more inspiring than a motivational cat poster! It’s a visual buffet of colors, textures and moods that sets the tone for our collection. Think of it as our fashionista’s treasure map. We like to use Pinterest for this purpose.

Our mood board for the Holiday Capsule Collection


Pattern writing: If fashion were a puzzle, this step would be where we track down those elusive pieces. Our skilled in-house designer, Kimberly Payne, turns concepts into plans, the common thread of our sewing adventures. This is when I start to get really excited. Kimberly turns our clothing dreams into reality when it comes to sewing patterns!

Kimberly prepares for a pattern making meeting.


The coming and going: In the world of fashion sewing, this step is less like a romantic tango and more like a dancing version of a sewing machine. We tweak and adjust until perfection is within one point. There are also many other coffee and screen time meetings between Kimberly and I.

Sew the Amalfi scarf bag from the upcoming holiday capsule collection


Finished samples: Finally, like a magician revealing their grand finale, we present our finished samples – the dazzling stars of our holiday capsule collection. The clothes are steamed and ready for our model and photo shoot. Stay tuned for the final images!

Caffeine-Fueled Pattern Making Happens!

I really can’t wait for you to see and get your hands on these designs! It’s a true labor of love and a perfect dream collection for your holiday wardrobe. In the meantime, discover our old capsule collections. There are so many of these gorgeous garments on my sewing list if I haven’t already made them!

Take part in our pattern creation competition!

But wait, there’s more! We had a crazy idea during this creative whirlwind. We asked ourselves why should we have so much fun? So we are opening the doors to our creative community. That’s right, all you couture maestros, fashion aficionados and design dreamers, listen up!

Presentation of the sew news Pattern creation competition: a chance for you to bring your clothing fantasies to life. Do you have an idea that’s itching to escape your imagination? Dreaming of a party piece that will make jaws drop like snowflakes in a blizzard? Well, friends, this is your time!

Anyone can participate and your creation could become a legend. We are talking about a feature model in the sew news Winter 2025 issue, maybe even on the cover! Exciting, right?

Registration for this epic competition will open in mid-October. Once the applications arrive, our sewing community (that’s all of you!) will have the honor of voting for their best choices from the fabulous top 10.

The overall winner will be crowned in February, and that’s when the real magic of project design begins: the sewing pattern design process. So, sharpen your sewing needles, dust off your sketchbooks, and get ready to embroider your way to fame and glory! Your masterpiece could be the next star of the sewing world. Share the opportunity on your social networks with the tag #SewNewsPatternDesignContest!

There’s a lot going on at Sew Daily this fall, and we can’t wait to share it all with you!

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