NEW PRINTED: Emerald! — Directed by Rae

Just like Luna, Trillium and Pink, this design is printed with vegetable inks on high quality paper made with renewable eucalyptus pulp which is 100% renewable and easier to trace, fold and store than traditional patterned fabric. All paper components of our printed designs are fully recyclable. The plastic zipped bag is not recyclable but it is reusable: personally, I love it for storing pattern pieces, because it is waterproof and much more durable than paper envelopes, which tend to tear.

As you can see, we have (once again) redesigned Emerald's outer packaging due to increased printing costs. With this redesign, we eliminated coated cardboard box-style envelopes, which were significantly more expensive to print and heavier to ship, and returned to zipped plastic packaging. The size of these new designs is similar to the cardstock envelopes (7×10″) and larger than the Geranium designs (6×9″) to accommodate larger pattern sheets with more sizes.

I think we did a great job maintaining the overall look and feel, while taking advantage of the low carbon footprint offered by the folded design.

Just in case you're curious, here's a look back at some of my packaging designs over the years…


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